This is the first question that you have to ask yourself, for your company, when you wish to access the international market. The only answer is to prepare an analysis of the scenario you want to join. You need to understand and study the competitive situation: who are your competitors? What can they offer? Which distribution channels do they use? Which pricing, product and promotion strategies do they implement to sell their products? This analysis will help you to know the context in which competition will take place and the scope of action in which your company will be operating. The market analysis leading to the development of a real business strategy is the essential precondition for achieving a good marketing plan. Thinking, defining and acting – these are the first steps that must be taken before making any move on the international stage.