In order to achieve your objective, you cannot expose yourself to risks nor can you invent something out of nothing. Rather, you should choose the best ways and means to meet your goal taking into account not only the current situation (as described above), but also all possible developments, e.g. our main competitor’s next steps.
It is crucial to define the right “Entry Market Strategy” since the success of the whole export project depends on its effective formulation.
Still, this stage is often underestimated and bypassed in favour of more simplistic and less professional approaches.
Entering a market does not mean attending or visiting a trade fair and then assessing the situation.
There are useful tools that help you understand which path you need to follow, as well as the resources and timescales required to meet your goal.
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